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DIFFERENT BY DESIGN.

Segreto Custom Homes takes a unique approach to homebuilding. From our philosophy to our processes, we are distinctively different from traditional homebuilders.

It all starts with our founder, Thad Ates. From the tender age of seven, Thad was building homes. Not from toy blocks, but from concrete, steel and wood. He helped pull stones from the mountains of Oklahoma, rolled them downhill to his father’s truck, and they hauled them to Texarkana, where he helped build his boyhood home. At thirteen, he cleaned used bricks for two cents apiece, demonstrating a work ethic that he exemplifies to this very day.

Throughout his teens Thad was involved in home renovation, working with demolition crews, framing homes, installing sheetrock and pouring concrete. By the early ’90s Thad had partnered with his father to form a construction company, fulfilling his entrepreneurial aspirations.

In 1992 his company had built 30 homes using revolutionary energy-saving techniques that have become the cornerstone of his homebuilding philosophy. By 1997, Thad had become involved in building high-end custom homes in such prestigious communities as Stonebriar, Starwood, Timarron and Kingsgate.

In 2002, Thad’s father retired and passed the torch of continuing a homebuilding legacy to his son. A legacy of integrity, honesty and trust. Segreto Custom Homes continues to pioneer new and exciting ways to build homes. Homes of distinct beauty and value. Homes that can be passed down from generation to generation.